Tom’s of Maine is partnering with the experts at MindBodyGreen.

The brand is promoting wellness and making mindful changes for the new year by co-hosting a free 4-Week Wellness Reboot this month.

Each week, top MindBodyGreen contributors and wellness experts will share their self-care tips, recommended products, meal plans, and exercise tips — take a look online at MindBodyGreen, or follow along during a Facebook Live session on January 23rd.

Tom’s of Maine also wants to help fans “Nature Up.” Consumers can enter through February 28th for a chance to win $600 worth of popular MindBodyGreen online video classes on wellness topics, a personal consultation with an expert, and Tom’s of Maine products.

Rob Robinson, brand and goodness leader at Tom’s of Maine, says, “A key component of ‘naturing up’ is discovering new practices, ideas and products that bring the best of nature to your health and wellness routine…we will introduce nine new innovations in the coming months that harness the power of nature to deliver premium products.”

Jason Wachob, founder and CEO, MindBodyGreen, says, “A new year is an opportunity to reset intentions and habits. Our goal is that together with Tom’s of Maine we can encourage readers to consider going natural in 2019.”

Tom’s of Maine gives 10% of its profits back to organizations that support nature and healthy families. As well, employees are encouraged to give 5% of paid time to volunteer.